GOTY entries raise their game and make life tough for judges

COMPANIES raised their game for The Giftware Association’s prestigious Gift of the Year 2014 competition causing some tough decisions when selecting the winning and highly commended products.

 http://www.greetingstoday.co.uk/news/recent_news/cracking_winner.aspx

 Cracker Cards recently won the ‘Gift of the Year’ 2014 awards in the Card and Wrap category and have been recognized for innovation and originality at the UK’s Giftware Assocation’s prestigious annual awards, which took place at the International Spring Fair, NEC. 

The comic range created by the Cracker Card team was selected as the overall winner for their category.  Sebastian Conran presented this award for the most innovatively designed gift product within the greetings category.  Cracker Cards are unique greetings cards as they all ‘bang’ when pulled.  All the cards contain a joke and a tissue hat and they can also hold a gift card voucher card if desired. Cracker Cards has confirmed its place on the list of the nation’s most exciting gifts for 2014.

Lisa Ehlers, Commercial Director of Cracker Cards said, “I was thrilled to receive this award on behalf of the company and it’s a huge commendation to be producing prize winning designs.” Natasha Banks, who works with Lisa on Cracker Cards is excited to see what the year brings for the company, she states “What an excellent start to the year! This is great exposure for Cracker Cards, I have a good feeling about this year”.